Fundraising platform

/

Web + mobile app

Community portal

About

Leading the design for an international crowdfunding startup web and mobile platforms. This venture required quick decision-making, considering limited resources and strict UX requirements, underpinning the urgency to create a competitive and visually compelling product.

Context

Navigated limited resources and strict design requirements, actively collaborating with the CEO to optimize solutions. Developed design documentation critical for project maintenance and growth.

Responsibilities

Design Lead, Design system creation, Team management

Tools

Figma

Jira

Time line

2022

My Role

As a designer for the Fundraising Platform project, my role was to design a user-friendly interface that would attract users and facilitate their fundraising efforts. As fundraising is challenging field, it was crucial to decompose competitor solutions to critical features so I can create vision of a product. I collaborated closely with CEO and development team to refine design solutions and strategy. In this case it was crucial for the project to build strong design system on early stages, so the testing phase (of MVP product) could be started as soon as possible. That helped to get meaningful insights from test users and adjust my vision of design challenges. This involved creating prototypes to visualize the platform's structure and functionality, incorporating feedback from stakeholders and users, and iterating on designs to optimize the user experience. As the project was moving forward I was involved in team expansion activities to increase our design possibilities. I created onboarding materials for new design team members so they can quickly adopt and start their progress within our design system. As for development team I implemented descriptions and prototypes for design elements so everyone can have understanding of interface behavior. Throughout the project, I remained dedicated to delivering a visually appealing and intuitive fundraising platform that empowered users to achieve their fundraising goals.

Project Goals

  1. Efficient Product Design:
    Rapidly develop a visually appealing and reliable crowdfunding platform.

  2. Seamless Collaboration:
    Foster close interaction with the CEO and development team for optimal solutions.

  3. Competitive Edge:
    Surpass existing competitors in the crowdfunding sector through standout UX.

Product vision

Envisioned a user-friendly, visually appealing crowdfunding platform that stands out in a competitive market, emphasizing fast and reliable design.

Product vision

Envisioned a user-friendly, visually appealing crowdfunding platform that stands out in a competitive market, emphasizing fast and reliable design.

User needs

New Startups

  1. Clear and intuitive onboarding processes.

  2. Guidance on presenting initiatives effectively.

  3. Accessible and user-friendly platform features.

Mature Teams

  1. Streamlined processes for project presentation.

  2. Advanced tools for in-depth project customization.

  3. Efficient communication channels with potential investors.

Platform Managers

  1. Comprehensive analytics for platform monitoring.

  2. Robust tools for managing and moderating project content.

  3. User-friendly interface for platform management.

Design stages

Rapid Design System Development

Identified key user roles and create concept flow for each of them. Swiftly established a comprehensive design system for visual consistency.

2 months

Collaborative Solution Development

Actively engaged with the CEO and development team to optimize design solutions, balancing limited resources.

6 months

Documentation and Recruitment

Created essential design documentation, including guidelines and instructions. Facilitated the recruitment and onboarding of new design team members.

2 month

User-Centric Iteration

Iteratively refined design based on user needs, ensuring a user-friendly and competitive crowdfunding platform.

1 month

Challenges

Challenges faced

Limited resources and strict design requirements. On-the-go design decisions with a systematic approach. Overcoming established competitors in the crowdfunding domain.

Solutions Implemented

Efficiency was paramount in our approach to design. We swiftly established a comprehensive design system for visual consistency, actively collaborating with the CEO and development team to optimize solutions within limited resources. Essential design documentation, including guidelines and instructions, was created to support project sustainability and the onboarding of new team members. Our user-centric iteration involved regularly refining the platform based on user feedback, ensuring a competitive and user-friendly crowdfunding experience.

Conclusion

The project successfully achieved its goals, delivering a visually consistent and user-friendly crowdfunding platform. Design documentation ensures sustainability, and collaborative efforts positioned the project as a formidable player in the competitive crowdfunding landscape.

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Made by Me

in

Framer

let's team up

Say Hello

Send Email

Say Hello

Get in touch

Available

Made by Me

in

Framer