Fundraising platform
/
Web + mobile app
Community portal
About
Leading the design for an international crowdfunding startup web and mobile platforms. This venture required quick decision-making, considering limited resources and strict UX requirements, underpinning the urgency to create a competitive and visually compelling product.
Context
Navigated limited resources and strict design requirements, actively collaborating with the CEO to optimize solutions. Developed design documentation critical for project maintenance and growth.
Responsibilities
Design Lead, Design system creation, Team management
Tools
Figma
Jira
Time line
2022
My Role
As a designer for the Fundraising Platform project, my role was to design a user-friendly interface that would attract users and facilitate their fundraising efforts. As fundraising is challenging field, it was crucial to decompose competitor solutions to critical features so I can create vision of a product. I collaborated closely with CEO and development team to refine design solutions and strategy. In this case it was crucial for the project to build strong design system on early stages, so the testing phase (of MVP product) could be started as soon as possible. That helped to get meaningful insights from test users and adjust my vision of design challenges. This involved creating prototypes to visualize the platform's structure and functionality, incorporating feedback from stakeholders and users, and iterating on designs to optimize the user experience. As the project was moving forward I was involved in team expansion activities to increase our design possibilities. I created onboarding materials for new design team members so they can quickly adopt and start their progress within our design system. As for development team I implemented descriptions and prototypes for design elements so everyone can have understanding of interface behavior. Throughout the project, I remained dedicated to delivering a visually appealing and intuitive fundraising platform that empowered users to achieve their fundraising goals.
Project Goals
Efficient Product Design:
Rapidly develop a visually appealing and reliable crowdfunding platform.Seamless Collaboration:
Foster close interaction with the CEO and development team for optimal solutions.Competitive Edge:
Surpass existing competitors in the crowdfunding sector through standout UX.
User needs
New Startups
Clear and intuitive onboarding processes.
Guidance on presenting initiatives effectively.
Accessible and user-friendly platform features.
Mature Teams
Streamlined processes for project presentation.
Advanced tools for in-depth project customization.
Efficient communication channels with potential investors.
Platform Managers
Comprehensive analytics for platform monitoring.
Robust tools for managing and moderating project content.
User-friendly interface for platform management.
Design stages
Rapid Design System Development
Identified key user roles and create concept flow for each of them. Swiftly established a comprehensive design system for visual consistency.
2 months
Collaborative Solution Development
Actively engaged with the CEO and development team to optimize design solutions, balancing limited resources.
6 months
Documentation and Recruitment
Created essential design documentation, including guidelines and instructions. Facilitated the recruitment and onboarding of new design team members.
2 month
User-Centric Iteration
Iteratively refined design based on user needs, ensuring a user-friendly and competitive crowdfunding platform.
1 month
Challenges
Challenges faced
Limited resources and strict design requirements. On-the-go design decisions with a systematic approach. Overcoming established competitors in the crowdfunding domain.
Solutions Implemented
Efficiency was paramount in our approach to design. We swiftly established a comprehensive design system for visual consistency, actively collaborating with the CEO and development team to optimize solutions within limited resources. Essential design documentation, including guidelines and instructions, was created to support project sustainability and the onboarding of new team members. Our user-centric iteration involved regularly refining the platform based on user feedback, ensuring a competitive and user-friendly crowdfunding experience.
Conclusion
The project successfully achieved its goals, delivering a visually consistent and user-friendly crowdfunding platform. Design documentation ensures sustainability, and collaborative efforts positioned the project as a formidable player in the competitive crowdfunding landscape.



