InveStore
/
App
Internal founding app
About
This project involves a mobile application designed for investors and startups within our holding group. After internal testing, we're looking to extend it to public projects. The goal is to create a practical platform, straightforward and effective for investors to track projects, startups to present initiatives, and administrators to manage communication and meetings in the realm of investment projects.
Context
Originating within our holding group, the project emerged from the necessity for a unified platform for investors and startups. Internal testing allowed us to fine-tune features, ensuring readiness for public projects. The context revolves around enhancing collaboration, transparency, and efficiency in the world of investment projects.
Responsibilities
Product design lead, UX/UI Design, User testing
Tools
Adobe XD
Lottie
Whiteboard
Time line
2020
My Role
As a designer for the InveStore app project, my primary responsibility was to ensure the user interface was intuitive and visually meets expectations of the users. I collaborated closely with stakeholders to understand their requirements and translate them into design solutions. This involved conducting interviews to identify user needs and preferences, creating prototypes to visualize the app's structure and functionality, and iterating on designs based on feedback. Additionally, I worked closely with the development team to ensure the seamless implementation of design.
The key challenge for me was to gather all expectations of a pretty busy future users and approve it later. My solution was to create comprehensive design documentation (user stories, white boards, JTBD's, prototypes, UX testing results) and describe potential scaling opportunities (feature roadmap, competitor analysis etc). That resulted as lunch of MVP version and initiated planning for future app upgrades.
Project Goals
Empowering Investors:
Develop a platform for investors to monitor project progress effortlessly.Supporting Startups:
Create features aiding startups in presenting their initiatives seamlessly.Facilitating Administrators:
Enable administrators to organize meetings and streamline communication.Attracting Public Projects:
Extend application use beyond internal projects, inviting external ventures.
User needs
Investors
Project Monitoring
Opportunity Discovery
Portfolio Management
Communication
Project Updates
Startups
Project Showcase
Investor Outreach
Communication
Investors Feedback
User Onboarding
Admins
User Management
Communication
Content Moderation
Users Feedback
Platform Maintenance
Design stages
User Research and Prototyping
Conducted extensive user research to understand the diverse needs of investors, startups, and administrators. Developed wireframes and prototypes to visualize the application's structure and functionality tailored to each user role.
1.5 months
Visual Design and Stakeholder Feedback
Collaborated closely with stakeholders to gather feedback on the visual elements and design preferences. Incorporated iOS design guidelines to ensure compatibility and familiarity for users on the iOS platform, considering the preferences of stakeholders and the targeted user base.
2 months
Iterative Design and Usability Testing
Engaged in an iterative design process, refining the visual elements and user interface based on feedback from investors, startups, and administrators. Conducted usability testing sessions with representatives from each user group to evaluate the effectiveness and usability of the design, ensuring it meets the specific needs and preferences of each user role.
2 weeks
Collaboration and Launch Preparation
Collaborated closely with the development team to ensure seamless implementation of the design, addressing any technical constraints or considerations. Prepared the design specifications and assets for the development phase, focusing on maintaining design consistency.
1.5 months
Challenges
Communication with Busy End Users
Engaging with busy end users, especially investors and startups, proved challenging. Obtaining timely and meaningful feedback during the design and testing stages posed difficulties due to their demanding schedules.
Solution
To tackle this challenge, we streamlined the communication process by minimizing contact iterations. Instead of frequent interactions, we opted to consolidate feedback rounds. Our strategy involved presenting robust design prototypes that comprehensively captured various aspects of the application. This approach allowed busy users to examine the prototype at their convenience, providing a detailed and consolidated feedback when time permitted.
Conclusion
From concept to creation, our journey emphasizes practicality. The mobile application serves as a tool for growth, communication, and discovery in investment projects. As we extend to public projects, explore the simplicity and effectiveness of our design, transforming connections and collaboration in the world of investments.